YARD HOUSE BEER REBRAND

Client: Darden Restaurants
Project: Yard House Beer Rebranding

The Project Review: Yard House, a passionate advocate of great beer for over 20 years, is embarked on a rebranding initiative to enhance their House Beers. By infusing each beer with unique logos and artwork inspired by classic rock, Yard House wanted to reinforce their expertise and captivate beer enthusiasts. The project's objectives are to bring the Yard House vibe to life, drive intrigue and exploration, and ultimately boost sales of their exceptional House Beers, solidifying their position as a leader in the beer community.