SQUEEZE LEMONADE BRANDING

The Project Review: 
Squeeze Lemonade, an exceptional flavor brand by Cirkul, has captivated the hearts of the dynamic Gen Z audience. With an unwavering focus on this vibrant generation, the brand's strategic approach has been nothing short of extraordinary. Every element, from its invigorating tone of voice to the bright, vivid colors, to the confident and powerful san serif typeface, exudes the youthful energy that resonates so effortlessly with Gen Z. It's a testament to Squeeze Lemonade's ability to craft an experience that is not just refreshing but also speaks the language of the next generation.