PGA TOUR SUPERStore VIDEO CONTENT

Client: PGA TOUR Superstore
Project: Broadcast/Online Content
Agency: 22squared

The Project Review: PGA Tour Superstore, a rapidly growing retail chain in the US, provides an extensive selection of golf products and services, including certified professionals to assist golfers of all levels. With 29 stores across the country, their Season Kickoff campaign features renowned golfers Rickie Fowler and Lexi Thompson in partnership with Cobra/Puma. This year, the goal was to remind everyday golfers that "Golf Season is Back" and position PGA Tour Superstore as the go-to destination for golfing gear. By collaborating with Under Armour and Jordan Spieth, the campaign effectively conveys the message while capturing Jordan's down-to-earth personality.

Articles:
Diverge
The Drum
Media Post
AdStasher

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