CIRKUL BRAND WORK
The Project Review:
Cirkul believes that hydration is a personal experience, and they empower individuals to drink Your Water, Your Way®. Their marketing strategy revolves around innovation, personalization, digital marketing expertise, strategic partnerships, and creating an engaging and enjoyable brand experience. During my time at Cirkul, I helped to evolve the brand identity by developing a cohesive visual design language that reinforced its position as a leader in the future of hydration and enhanced Cirkul’s brand recognition among their target audience.
BRANDED ONLINE VIDEO
BRAND PHOTOGRAPHY
BRANDED GIPHY STICKERS
Giphy Stickers were created to give their fans a way to express themselves on social channels. The entire collection can be seen here.
BRANDED SPONSORSHIP
Cirkul proudly served as the sponsor for Daniel Hemric, driving the No. 11, and Justin Haley, piloting the No. 31, of the esteemed Kaulig Racing team throughout the thrilling 2023 Xfinity & Cup Series.
Photo credit from the Kaulig Racing Team
Creative Team:
Founders: Garrett Waggoner & Andy Gay
Creative Director: Kevin Taylor
Lead Designers: Jeremy Sigrist, Aleksander Radivojevic
Designers: Victoria Alers, Milos Antic
Producer: Holly Waggoner
Photographer: Lathala Creative Studios, Anthony Sanchez